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The Naked Remake



In 1994, entertainment host Andy Cohen posed nude with the iconic lion statues outside of the New York Public Library. But not only is he one of the biggest names in pop culture, he’s also a Melanoma Survivor.
2023 Featured in:
Elle, People, Page Six





For Skin Cancer Awareness Month, EltaMD saw a chance to re-create history for a cause. 
We convinced Andy Cohen to get naked once again for all of New York and the lens of Spencer Tunick, except this time covered head to toe in sunscreen. 





With one single social post, the stunt set a new sales record: 
May was the biggest sales month ever in the history of the brand. 

 With an impressive 1.2 billion impressions in earned media, we made headlines in Vogue, Elle, Page Six, The Hollywood Reporter and “Today With Hoda & Jenna”, and spread sun safety tips to Andy’s 5 million followers, totaling 254,611 likes, 13,866 shares and 7,240 comments. 




AnaMagalhaes


Hi! I make ads, products, exhibitions, paper props and great travel plans.
I am a Portuguese Creative Director in NYC, with a background in Design, Art Direction and Curatorial Studies. I have lived, studied & worked in Lisbon, Barcelona, Helsinki, Hamburg and New York. 

Creative Director


Brooklyn, NY
Currently VML New YorkBefore Y&R Lisbon, Korefe Hamburg, Lowe Lisbon

Contacts


(+1) 646—299—2508
magalhana@gmail.com
Travel photo @petitemagalhaes 
Side project  @pinhatacolada

Clients


All Nippon Airways AXE Babybel BMW Colgate Goldfish Google Mini New Balance United Nations Vespa