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The Tampon Test



 Our personal data like Search History, Purchases, Location Data and Period Tracking apps can and have been used to Aid Abortion Related Prosecutions. Creating a world where doing something as simple as buying a pregnancy test could now be used against you.

 2024 Featured in:
The Drum, Hypebae, Little Black Book




To draw attention to how women’s data  privacy is being weaponized to prosecute them for abortion, we partenered with August ( A Sustainable Menstrual Products Brand) to create The Tampon Test, a discreet pregnancy test hidden as a tampon inside their boxes.
Invisible not just in real life, but also in your personal data history, The Tampon Test makes buying and taking a test private. Protecting women’s right to reproductive privacy.






The launch was accompanied by a P.S.A. disguised as a dated infomercial, replete with
As Seen on IG title cards. The film sheds light on New Laws in several states that prevent people from getting abortions and others that Penalize those monitoring their reproductive health online.





On the 50th anniversary of Roe v. Wade, a small run of The Tampon Test boxes were first distributed to influential changemakers to raise awareness.

 The Limited-Edition Kit inspired menstruators to educate themselves about how their data is being used, and #SyncPeriodsNotData gathered millions of views on and .


















AnaMagalhaes


Hi! I make ads, products, exhibitions, paper props and great travel plans.
I am a Portuguese Creative Director in NYC, with a background in Design, Art Direction and Curatorial Studies. I have lived, studied & worked in Lisbon, Barcelona, Helsinki, Hamburg and New York. 

Creative Director


Brooklyn, NY
Currently VML New YorkBefore Y&R Lisbon, Korefe Hamburg, Lowe Lisbon

Contacts


(+1) 646—299—2508
magalhana@gmail.com
Travel photo @petitemagalhaes 
Side project  @pinhatacolada

Clients


All Nippon Airways AXE Babybel BMW Colgate Goldfish Google Mini New Balance United Nations Vespa