Previous Project

MINI Clubman. Room for more.



Despite MINI Clubman - the brand’s longest car with its infamous twin rear doors - being the grown up MINI, people find it hard to detach it from the brand's history of being fun and young, and rarely consider buying it if they have children or are a CEO.

But that wasn’t even the challenge... Working for MINI in a small market like Portugal means you only get images of cars in white background (if your’re lucky with the mask on a layer) and shooting is not an option.
 2018



So we created ROOM FOR MORE, a campaign platform for stylized but eye-catching print/OOH with fun lines about growing up without losing your coolness. Showing you will have more room in your car for stuff, but also room to become something more.  Fun fact: this was my first (and maybe only) campaign ever to win a pitch and see the light of day!




AnaMagalhaes


Hi! I make ads, products, exhibitions, paper props and great travel plans.
I am a Portuguese Creative Director in NYC, with a background in Design, Art Direction and Curatorial Studies. I have lived, studied & worked in Lisbon, Barcelona, Helsinki, Hamburg and New York. 

Creative Director


Brooklyn, NY
Currently VML New YorkBefore Y&R Lisbon, Korefe Hamburg, Lowe Lisbon

Contacts


(+1) 646—299—2508
magalhana@gmail.com
Travel photo @petitemagalhaes 
Side project  @pinhatacolada

Clients


All Nippon Airways AXE Babybel BMW Colgate Goldfish Google Mini New Balance United Nations Vespa