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Um Produto Moderno!

UM PRODUTO MODERNO! was an exhibition I fully curated and designed as a part of the programme of the Club for Creativity in Portugal. The show was the result of a year of collecting and organizing Lintas' archives, the agency I worked at at that time and Unilever’s agency in the country since the 50s.

2014
Personal Project

The exhibition design was inspired by Andy Warhol’s installations and recreated the most iconic packaging of the products in those decades. The scale and playfulness of the cardboard boxes created an eye catching set that invited people to come in the gallery space. The exhibition catalogue and poster provided more in-depth information about the history of the communication of brands and the research behind it.

AnaMagalhaes

Hi! I make ads, products, exhibitions, paper props and great travel plans.
I am a Portuguese Creative Director in NYC, with a background in Design, Art Direction and Curatorial Studies. I have lived, studied & worked in Lisbon, Barcelona, Helsinki, Hamburg and New York.

Creative Director

Brooklyn, NY
Currently VML New YorkBefore Y&R Lisbon, Korefe Hamburg, Lowe Lisbon

Contacts

(+1) 646—299—2508
magalhana@gmail.com
Travel photo @petitemagalhaes
Side project @pinhatacolada

Clients

All Nippon Airways AXE Babybel BMW Colgate Goldfish Google Mini New Balance United Nations Vespa